Why Use Multiple Payment Gateways for Business

GLOBAL EXPANSION OF BUSINESS

Who doesn’t want to expand their business to the global market? Now, if you are a merchant with an e-commerce website then you have great opportunities right in front of you. You can start selling your products all over the globe using your website.

However, it is not as easy as it may sound, but you can definitely start somewhere, and this can be started by adding payment gateways. Furthermore, if you are thinking to target a specific geographical location then the best way is to study the audience niche. Along with that, you can also look for the payment gateways popular in that region. After that, you can follow the same pattern and keep adding more locations preparing a multiple Payment Gateways website.

TARGET TOWARDS BETTER REVENUE

Once you have added multiple gateways to your business, you’ll see increased traffic on your website. This means you will get an increase in conversion rate, which could eventually lead to better revenue.

Furthermore, in a situation of crisis with a certain gateway, you can rely on another to keep your business going. Let’s try and understand this with the help of an example:

Suppose, you use 2 payment gateways A and B. One day, gateway A stops taking MasterCard payments and all the MasterCard credit card payments gets declined. In such a case, you can switch to gateway B and complete a successful MasterCard Credit Card Transaction. 

So, one can say, one of the advantages of multiple Payment Gateways website is never losing a sale or transaction.

BACKUP AND FAIL-SAFE PAYMENT SYSTEM

Using the gateways to make a transaction in your business can help you create an elaborate database of the customers. Using this database, you can mark faithful and regular customers, and at the same time blacklist the cardholders with a number of scams.

You can use this information for a successful business that can also help you reduce the number of chargebacks. Furthermore, you can back up this data using the gateway services.

If you have another payment gateway then you can securely copy all this data to another gateway and have all the similar advantages.

Furthermore, in the situation of overflow, having a second payment gateway can save you from losing any business. One of the advantages of multiple Payment Gateways website is always having a backup payment gateway.

ADVANCED SECURITY AND SUPPORT SERVICES

ARE THERE ANY DRAWBACKS OF HAVING MULTIPLE PAYMENT GATEWAYS?

High processing fees and costs

Management of multiple payment gateways

Do not result as profitable as it may sound